Introduction to Pharma Market Access - 25 September 2019

These days, both clinical effectiveness and 'value for money' are essential and pharma companies must navigate an increasingly complex re-imbursement landscape to make sure the product reaches the patients for whom it is intended. This course provides an introduction to the dynamics and challenges of Market Access in assuring pharmaceutical brands reach the patients.

It will provide those active in, or working with the Healthcare Industry, an introduction to the Market Access dynamics and challenges.

Who should attend?

This course has been designed for professionals working in the pharmaceutical industry, particularly those in Drug Development, Regultory Affairs, Medical Affairs who want to learn about the role Market Access plays in providing access of pharmaceutical brands to patients.

Course Objectives
At the end of this course participants will be able to

• Understand the Market Access landscape and the challenges from a Physician, Patient, Payer and Pharma perspective
• Explain what benefit or imporved health outcomes means, including Quality of Life
• Learn the different types of assessments of evidence for economic evaluations, including Health Technology Assessment
• Gain understanding of pricing strategies and appreciate the country system differences


• Introduction to Market Access
• Landscape: Who are the Stakeholders and what are ytheir perspectives
• Health Outcome Assessment types
• Pricing
• Country systems

Course Leader

Dr Jolanda Groenhuijzen, MD is an independent consultant operating in the healthcare industry based in Basel. Prior to starting her own business, she was a seasoned healthcare industry professional: her experience includes international operational and managerial roles in Medical, Marketing and Market access for blue chip companies AstraZeneca, Pfizer and Novartis. She graduated as a Medical Doctor from the Erasmus University in Rotterdam. 

Learning Methodology

Interactive sessions with a mix of lecture, case studies to illustrate the theory, exercises to test the knowledge and Q&A.


25 September 2019


09.00 – 17.00 hrs


CTC office
Münchensteinerstrasse 41
CH-4052 Basel


Tram 15,
tram stop «Grosspeterstrasse»


Early-bird Fee: CHF 880.00 + <7.7% VAT (valid until 14.08.19)
Registration Fee: CHF 950.00 + 7.7% VAT (valid after 14.08.19)
*10 % reduction for members of SwAPP and SBA

Registration fees include: Course documentation, refreshments, lunch and a course participation certificate.
Payment: After registration you will receive confirmation and an invoice with instructions on how to complete the bank transfer. Full prepayment is needed prior to the course.

Cancellation Policy:

• Cancellations received more than 14 days before course: 100% refund less bank charges & cancellation fee of CHF 50.00
• Cancellations received 7-14 days before the course: 50% refund
• Cancellations received 7 days before the course: no refund
In case of no show, no refund will be made


Market Access_pgm flyer.pdf

Training Terms & Conditions